A Team for All Rhode Island

Overview

The national ownership group of RI’s USL franchise wanted an identity that local supporters would embrace and rally around. That meant:

* Developing an identity that reflected the history and the future;

* Being culturally relevant and attentive to diverse stakeholders; and

* Generating excitement in advance of the team or the stadium to bolster early ticket sales and fan support.

RI’s Pro Soccer Owners Partnered with Nail to:

Create the club’s identity system, including the name, crest, brand system, and anthem video, that would evoke local pride and inspire support.
Using these identity assets to increase awareness of the team’s launch, drive engagement with the team’s online presence, and promote season ticket sales.

Our Strategic Platform

A team for Rhode Islanders, by Rhode Islanders.

Results

Audiences took notice of RIFC’s launch:
Potential reach of online and print media at launch: 240mm+
Total viewership across Rhode Island and Massachusetts television audiences: 1mm

Club exceeded expectations and historic records for season tickets:
RIFC received 2,500 season-ticket deposits in opening week.