Challenged on all fronts by low-priced generic fabrics and Chinese mills churning out low-quality imitations, Polartec® needed to restore worldwide confidence in their brand.
Stop thinking like a mill and start thinking like a high-tech company. Polartec® does not make fabric—it makes highly technical gear that improves the performance and comfort of athletes. Distilled to the tagline “Forward Fabric™”, this thought is now at the heart of every piece of communication in every medium and to every audience.
Refocused and re-energized, Polartec® has once again re-established its position as the fabric of choice for the best clothing brands in the world. Broadening the brand’s meaning beyond outdoor sports has helped open new markets like fashion, military, workwear for significant added revenues