Help a premium, regional flour brand grow nationally without losing its soul.
It’s not broken, so how do you fix it? An employee-owned company with great products and a loyal following, we believed that the story was in place. It just wasn’t being told well or consistently throughout the marketing communications. From the logo to the packaging to the web site to the advertising, everything reflects the folksy, premium personality of the company.
While the low-carb craze battered the category, King Arthur showed double digit growth and extended distribution into all fifty states. They changed nothing about their quick mixes except the package design—and sales increased by nearly 1000%.