A high-stakes condo conversion needed to come out of nowhere to create buzz and advance sales on a downright silly timeline
We gave it an intriguing name, a stylish logo and then we introduced it to the city by saying, well, almost nothing. This humorous, multi-media teaser campaign got as much attention for what wasn’t said as what was. We channeled that curiosity into a richer, broader campaign that helped create a city-wide level of awareness for a hip brand that didn’t even exist siz months earlier.
The 903 became the trendy urban residence with a long waiting list months before the first units were even ready for occupancy.