We are in the middle of a campaign for the Providence Journal. Radio is a big part of the media buy. We did a huge casting session of men and women and settled on great actor with an incredible voice named Jay Sanders (you’ll probably recognize him as character actor who has done a ton of film and TV.)
The spots have been well-received, but best of all now we have some scientific evidence that it will work. Researchers at the University of Aberdeen in Scotland have determined that women are more likely to remember things when told to them by a man with a deep voice.
Seriously, is it really that simple? Makes you wonder why we work so hard. Well, ladies. See for yourself. Listen to a couple of these spots and see if Jay’s deep baritone embeds itself deep in your brains.