Last night I bought tea from a company I’d never heard of. Expensive tea. That I didn’t need.
What would make me do such a thing? Two things.
1. I like tea
2. The design of the packaging and the design/voice of the website
And once on the site, I found myself buying the most expensive option they had (two teas and some prints-just for fun).
If you think about it, this is a minor marketing miracle. I had no clue if this tea is good. I had heard no word of mouth. I found the site by chance.
Yet they turned me from a stranger into a customer without spending a penny.
The good news is that this is a miracle almost any brand can achieve if they have the courage to give a good designer the freedom to create something special.
And I am standing by.