Category Archives: Observations

[HOW TO MAKE WOMEN BUY NEWSPAPERS?]

Written by Rodrigo on September 22, 2011 — 1 Comment

We are in the middle of a campaign for the Providence Journal. Radio is a big part of the media…

Tagged jay sanders, Providence Journal, radio

Written by alec on June 10, 2011 — 1 Comment

Coming up with a great idea is ridiculously hard. Being lucky enough to have a client that understands and values…

Also posted in Wish we'd done it | Tagged copying ideas, gas powered everything, nissan leaf, renault

Written by alec on March 10, 2011 — 2 Comments

Good is adequate. Good is acceptable. Good is everywhere. A lot of the work we have done is good. But…

Tagged creative vs. business, what is great

Written by alec on February 13, 2011 — 1 Comment

Eight years ago, the United States began a grand experiment to impose democracy upon a populous Arab nation. 4,500 soldiers,…

Also posted in New Media | Tagged egypt, facebook, social media, Twitter

Written by chris on February 2, 2011 — 1 Comment

We were recently asked to update the Providence Journal’s brand identity. It is an amazing assignment and we were proud…

Also posted in Brand building

Love the intersection of creativity and technology: A billboard only women can see http://t.co/JT7roYpV 1 day ago
@CoxSports @klout Why? What the heck do we know about coffee? 1 day ago
Creative Ideas & Inspiration http://t.co/smcuSmpY via @tannerc 1 day ago
@ucllc liked http://t.co/BsTaGQ4i. Thanks guys! http://t.co/EYSOzTRq 2 days ago
There have been some cheesy promos made for colleges. This isn't one of them. Funny, informational and gruesome! http://t.co/EDMWUDWf 4 days ago