Category Archives: Observations
[HOW TO MAKE WOMEN BUY NEWSPAPERS?]
We are in the middle of a campaign for the Providence Journal. Radio is a big part of the media…
[GOOD IS BAD.]
Good is adequate. Good is acceptable. Good is everywhere. A lot of the work we have done is good. But…
[SOCIAL MEDIA CAUSED THE EGYPTIAN REVOLUTION. AND IT DIDN’T.]
Eight years ago, the United States began a grand experiment to impose democracy upon a populous Arab nation. 4,500 soldiers,…
[THE LOGO FIASCO AND HOW TO AVOID IT]
We were recently asked to update the Providence Journal’s brand identity. It is an amazing assignment and we were proud…