Category Archives: Brand building
[THEY SEEM TRUSTWORTHY, RIGHT?]
The sharing of personal information is happening at a rate and scale never before seen. For many people, displaying their…
[UNDERDOG SPORTS ON AN UNDERDOG NETWORK IN AN OVERDOG AD.]
I saw a nice spot on VERSUS last week during the Tour De France. It is over two minutes in…
[CIRCULAR LOGIC. OR LACK THEREOF.]
I have long pondered the meaning of supermarket circulars. You know you find them among those hundred of pages of…
[CAN A LOGO BE SO UGLY IT’S DANGEROUS?]
Recently I was working on refreshing the logo for a brand of safety glasses. So like we do with any…
[GREAT BRANDING MEANS SELLING WITHOUT SELLING.]
I’m particularly not a bag person. Yes – I haul my training gear where I need to haul it. I…