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Author Archives: jeanette

[Good Bye 2011 Political Pre-Season, Hello 2012 Playoffs]

The political season fascinates me, though probably for the wrong reasons. Don’t get me wrong, I care about who is…

[GREAT ANALOG WORK DOESN’T STAY ANALOG FOR LONG.]

One of the lessons we learned over the last few years is that it was extremely hard to get someone…

[MAKING YOU HEALTHY THROUGH DISGUST OR EMPATHY?]

Great marketing can change people’s behavior. And when that behavior improves our health it can save lives and enormous amounts…

[HOW MANY SMILES DOES IT COST?]

This is a fascinating time to be in our business. In the past, the advertising business lived within a rather…

[AWESOMETOWN?]

OK, you’d think we might have learned from the last time we aimed some criticism at a city re-branding effort….

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