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[THE LOGO FIASCO AND HOW TO AVOID IT]
We were recently asked to update the Providence Journal’s brand identity. It is an amazing assignment and we were proud…
[TRON + DAFT PUNK = NERDGASM]
Tron is one of those movies that almost everyone has heard of but almost no one has seen. References to…
[BUSINESS WEEK IS AN EXCELLENT PUBLICATION.]
We were pleasantly surprised to find a panel of designers in Business Week saying nice things about a logo redesign…
[THE LESS YOU TELL THEM, THE MORE THEY’LL WANT TO KNOW.]
It is nearly a compulsion among many marketers to tell potential customers everything they can think of about their product…
[DESIGN MAKES ME DO THINGS I DON’T USUALLY DO.]
Last night I bought tea from a company I’d never heard of. Expensive tea. That I didn’t need. What would…