Problem: You run the marketing department of a large corporate lobbying group for whom the success of their incredibly unhealthy product depends upon public apathy. And, people are becoming less apathetic.
Solution: Tell the non-apathetic people they are annoying the apathetic people!
Screw facts. We just need us some good old fashioned marketing! The TeeVee!
x2
How’s that for spin? Thinking = Annoying.
Baaaaaaa! Go about your business sheeple! Don’t stop and ponder your caloric intake here. Never you mind what those medical type people have to say about our product. Move along. Uh. And. You’re dumb. Muwhahahahahaaa!
OK, perhaps a little sympathy is due for the folks given the difficult assignment of defending the emptiest of calories to a nation in the midst of an obesity epidemic. But come on, there were other ways they could have gone with this campaign
- – play up the fact high-fructose corn syrup has helped keep food cheap for over four decades
- help us understand corn refineries keep American farmers in business
- provide us scientific facts debunking the preservative effects of high fructose corn syrup
- persuade us to embrace a future of homogenized food processings which in turn then spawns the pseudo-satirical naming of a faux punk band named Yellow Day
OR…
Portray those who deign to question our dangerous product as intolerable, holier-than-thou morons.
Corn Refiners Association anti-anti-marketing advertising message: FAIL.
Funny how the heavier lady in the first spot is the one preaching that HFCS is okay. (Not that she’s “fat”. I don’t wanna deal with haters. But, she is undeniably larger than the other lady.)
Interesting observation. I’m sure the casting was very carefully considered. Perhaps they were trying to fan the flames of resentment against the “Thinazis” in our society.
You’re actually starting to see a bit of that backlash hitting Barack Obama. There’s a bubbling resentment that his healthy eating, regular exercise lifestyle is a quiet, elitist judgement against all us fatties.