Monthly Archives: July, 2009

[THE LESS YOU TELL THEM, THE MORE THEY’LL WANT TO KNOW.]

Written by chris on July 22, 2009 — 1 Comment

It is nearly a compulsion among many marketers to tell potential customers everything they can think of about their product or service. It’s almost like they believe, “If they just know enough about what we’re selling, of course they’ll want to buy it!”
We can learn a lesson from the entertainment industry about the power [...]

Posted in Inspiration, New Media | Tagged ,

[EVEN THE BAD IDEAS HAVE BEEN DONE BEFORE.]

Written by mark on July 15, 2009 — 1 Comment

I recently learned that Coors sales have increased for 14 straight quarters. And that depressed the crap out of me. And the marketing folks are getting all the credit. And that depressed me even more. Why? Because Coors advertising for the last several years has been seemingly created under the assumption that its audience has no more [...]

Posted in Observations | Tagged , ,

Twits

  • Here's a new Old Spice ad. I recommend watching it and then making fun of your friends for not having seen it yet: http://bit.ly/cte9wi 1 day ago
  • Why do printers believe putting lots of tiny calendars on things is a good way to impress people? 1 day ago
  • Fair-weather Royksopp fan wants more bangers http://hypem.com/artist/royksopp 2 days ago
  • The next time I wear these corduroy pants I can't forget to rock my Really, It's Not Me The Zipper Is Broken Or Something t-shirt. 2 days ago
  • The problem with upgrading hard drives is the computer must be turned off. It's like life stops...well, the internet anyway 1 week ago

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