Category Archives: New Media
[NOTHING. THE MOST IMPORTANT CAMPAIGN WE’VE EVER CREATED.]
Amongst the bottles of shampoo, bubbly beverages, bars of chocolate, packs of rack of lamb that I have worked to design and market, I never imagined I’d be asked to promote this: Nothing.
Having joined Nail earlier this year, Nothing was introduced to me casually across the conference room table during my interview. As [...]
[WHEN IS FUNGUS SMARTER THAN GRAD STUDENTS?]
When that fungus behaves like a network. A new branch of research has emerged—or more accurately, several wildly disparate branches have blended together—to study the incredible power of networks. Several of these approaches are summarized in a fascinating article in this month’s Harvard Magazine.
How powerful is that collective intelligence? Well, here’s a video of a [...]
[THE MOST VALUABLE INFORMATION IN THE WORLD.]
Facebook’s explosive growth continues unabated. They provide over 400,000,000 people with an incredibly powerful, flexible web tool. For free. And all they get in return is the most valuable information in the world.
Known as the ’social graph’, it’s the map they’ve made of your real-world relationships: friends, colleagues, bitter enemies, people you once made eye [...]
[Secret Master Plan For Global Domination: Phase One-The Setup]
One of the biggest frustrations in this business can be convincing people that advertising and sales aren’t the same thing. As our business gets a buttload more digital, the value of branding gets overshadowed by how many people click on your banner and how many of those people buy something.
But that’s only half the [...]
[TECHNOLOGY IS OUR BEST FRENEMY.]
Computers should be more like toasters. We should digitize health care records. That video should just play on any computer.
All true. Should is something to strive for.
Problem is, statements like these reflect a certain form of technological cognitive dissonance akin to the mother of all trite metaphors, “If we can put a man on the [...]