Category Archives: New Media
[Big or Small, Just be Yourself]
No stranger to the internet, Big Boi (1/2 of Outkast) has about 57 different “official” internet portals. That’s not to speak of the fake accounts he uses to leak stuff his record label won’t put out. Though, I can’t put it straight. Should I look for his new video stuff here, here, or here?
Since a [...]
[TURNING GOOD COMMERCIALS INTO GREAT SOCIAL MEDIA.]
Look at your brain, now back at mine. Now remain on NAIL’s Brain.
Does that sound familiar? Yes, I know I completely butchered it, but it might seem just a tad familiar. Your mind might have drifted to more masculine thoughts as you read the above few sentences, perhaps that charming Guiness World Records Champion who picked [...]
[ADVERTISING CAN BE A GAME. BUT IT’S NO JOKE. THEN IT’S CALLED AN ADVERGAME..]
Last month, the Federal Trade Commission released a video game designed to teach American tweens (ages 8-12) how to recognize and critically consume (not just downright ignore) the barrage of daily advertising tossed at their snotty faces. All of this happens through a customizable avatar (kitty mask? robot head?) between series of sequentially harder run [...]
[iDon’tLoveYouAnymore]
So for a while now Apple hasn’t allowed flash on the iPhone. And then they decided not to allow it on the iPad. Last month, Steve Jobs wrote an open letter explaining exactly why he thinks flash sucks for mobile devices. Then you get Adobe CTO, Kevin Lynch (played by Tobey Maguire) firing back with this [...]
[NOTHING. THE MOST IMPORTANT CAMPAIGN WE’VE EVER CREATED.]
Amongst the bottles of shampoo, bubbly beverages, bars of chocolate, packs of rack of lamb that I have worked to design and market, I never imagined I’d be asked to promote this: Nothing.
Having joined Nail earlier this year, Nothing was introduced to me casually across the conference room table during my interview. As [...]