Author Archives:
[AWESOMETOWN?]
OK, you’d think we might have learned from the last time we aimed some criticism at a city re-branding effort. But you’d be wrong.
While we applaud the colloquial chutzpah of the effort, this is an example of execution simply letting down what could have been an interesting idea. Because OMG, I like totally don’t want [...]
[NOTHING. THE MOST IMPORTANT CAMPAIGN WE’VE EVER CREATED.]
Amongst the bottles of shampoo, bubbly beverages, bars of chocolate, packs of rack of lamb that I have worked to design and market, I never imagined I’d be asked to promote this: Nothing.
Having joined Nail earlier this year, Nothing was introduced to me casually across the conference room table during my interview. As [...]